Overview
A business profile represents the overall organization or client and serves as the container for all related assets, including location profiles, users, modules, and data. By creating a distinct business profile for each brand or client, teams can streamline setup, assign users appropriately, and manage data securely across separate accounts.
Creating a business profile provides a centralized foundation for all future configurations. Whether you’re managing multiple brands, clients, or divisions, this structure ensures clear separation between data and workflows. Once a business is created, location profiles, user roles, and platform features can be configured under that specific business.
Step-by-Step Flow
Step 1: Navigate to the ‘My Business’ section under your agency.

Step 2: Click the configuration icon (top-right) and select Add New Business.

Step 3: Enter the following:
- Business Name
- Business Alias (typically the NetSuite Order ID or a unique available ID)
- Account Manager (mandatory)
- Optional: Primary Contact Name, Account Expiration Date (manual entry based on contract)

Note: Use test patterns like "100XXX" for demos.
Glossary of Terms
Business Profile: A top-level entity representing a client, brand, or organization. It contains all related data and assets.
Location Profile: A sub-entity created under a business profile to represent individual storefronts, offices, or service areas.
User Roles: Permissions granted to individual users to control their access level within the business profile.
Alias: A short-form or alternate name for the business, useful for internal clarity.
Modules/Features: Tools enabled within the platform, such as content management, analytics, or review tracking.
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